We’ve been thinking about social media.
We are in the process of redesigning and updating our website, and in discussions about functionality and use we often come up against the Facebook Question. Do we want people to Like us?
With Twitter, we were advised that we should register @LabourandWait as soon as possible, to ensure we had access to the name should we decide to use it. As it happens, we found that Twitter was a quick and easy way to provide information about us to those people who decide they would like to hear it, and we often update our feed with things we think may be of interest to our friends and customers. We can also keep an eye on what is happening with those brands and people we are interested in so, as a business, Twitter is very useful tool.
So far so good.
However, Facebook is another matter. We have debated whether we should appear on the site or not. Is it useful or is it a distraction, is it used by people interested in businesses like ours or is it for people talking about themselves but not listening? Is the number of Likes or wall posts a rather too public quantifier of your popularity? Is it something we want to be involved with?
Well the decision was taken out of our hands when we saw that we were already on Facebook ( and with 116 likes ), but at our old Cheshire Street address and with incorrect information. Our decision was made for us, and we agreed that as we are on Facebook, we’d better take control of it.
Do we want you to like us? We don’t mind. We’re not going to ask you to Like us before you can post on our wall, or access our site, or win a prize, or to increase our apparent popularity, but instead we hope that you will like our Facebook page as a way to learn about interesting products or ideas, and as a way to feed back to us any comments you may have. We don’t know how many of our customers are keen on any kind of conversation with us, but we’ll try to respond to as many posts or questions as possible.